What do you do?

For those of you trying to market your companies & attract new business, here’s something to consider. I was at Hitec yesterday at the Orlando convention center, there were a lot of vendors with all the booths setup, tons of swag, etc. Something I noticed however is that about half of them didn’t say anywhere What They Do! 

If the name of your company is “Web Site Design by Bob” this probably doesn’t apply to you but otherwise, if someone looks at your web site or business card can they get some idea of what you do in about 5 seconds? While walking the isles that’s about how much time I spent looking at a booth/banner to figure out what they do and if it was worth my time to stop and talk to them.

Just something to consider the next time you’re updating your web sites/business cards/flyers/etc. Make sure that people who you’ve never talked to can get some idea as to what you do!

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